2025-09-22
From November 3–6, 2025, SiGMA Central Europe will take place in Rome, Italy. HUIDU invites industry friends to meet us at Booth 1012! Get a first look at the exciting event agenda together with HUIDU.
November 2
09:00–17:00
DELEGATES PRE-REGISTRATION
Place: Anantara Palazzo Naiadi Hotel
Simply bring valid identification along with your ticket for hassle-free entry.
November 3
00:00–23:00
DELEGATES ARRIVAL
Refer to the SiGMA Official App for any shuttle announcements or last-minute traffic updates.
09:00–17:00
EXHIBITORS PRE-REGISTRATION
Place: Fiera Roma
Present your QR confirmation and valid ID, pick up your badge, lanyard and exhibitor pack, then head straight to stand build-up.
10:00–22:00
DELEGATES PRE-REGISTRATION
Place: Anantara Palazzo Naiadi Hotel
Collect your badge, lanyard and app credentials, ensuring a smooth, queue-free start to the summit event week.
12:30–15:30
BUSINESS TO GOVERNMENT RECEPTION
Place:Casina di Macchia Madama
Attendance is reserved for Platinum Ticket holders and invited guests only.
13:00–16:00
ACTIVITY
Open to Premium and Platinum ticket holders.
18:00–22:00
WELCOME RECEPTION
Place: Anantara Palazzo Naiadi Hotel
Open to all ticket holders.
19:00–23:00
SiGMA B2B AWARDS
Place: Cinecittà – Ancient Rome Set
This invitation-only evening is reserved for Platinum ticket holders, table sponsors, and guests with paid seats.
19:30–22:30
iGATHERING DINNER – EXECUTIVE PRELUDE
An invitation-only, seated dinner for Premium and Platinum guests.
November 4
08:00–18:00
SHUTTLE SERVICE
10:00–18:00
EXHIBITION – DAY 1
Place: Fiera Roma
10:00–16:10
CONFERENCE – CENTRAL EUROPE 2025 – DAY 1
Place: Fiera Roma
SiGMA | Regulatory Briefing Stage
10:00 – 10:10 / Welcome to SiGMA Central Europe!
11:00 – 11:30 / Inaugural Ribbon-cutting Ceremon
12:25 – 12:45 / Fireside Chat – Level Up Your Risk Strategy: Tax Insurance in Gaming
13:40 – 14:10 / Panel – The Champion’s Mindset for Winning in Business & Life
14:15 – 14:30 / Keynote – From Italian Expansion to AI-Driven Personalization: Unwritten Rules for Outpacing the Industry
14:30 – 15:00 / Panel – Voices of Authority: Inside Europe’s Regulatory Roundtable
15:05 – 15:30 / Panel – Power Play in Progress: Who’s In Charge of Brazil’s Billion-Dollar Market?
15:30 – 15:50 / Fireside Chat – Italy’s Grand Gaming Reform – Where Do We Stand?
15:50 – 16:10 / Fireside Chat – Built in Malta: Regulation, Compliance & Know-How at Scale
SiGMA | Affiliate Leaders Stage
10:00 – 10:10 / Welcome to SiGMA Central Europe!
10:15 – 10:45 / CEO Power Panel – When in Rome, What Would Caesar Bet On?
10:45 – 11:20 / Game Show – Call the Shot Game: Rapid-Fire Decisions with iGaming’s Power Players
11:25 – 11:40 / Keynote – Mobile or Nothing: Dominating Italy’s 85% Mobile-First Gaming Market
11:40 – 12:05 / Fireside Chat – Micro Moments, Mega Impact: The Rise of Microbetting in a Split-Second World
12:10 – 12:40 / Panel – Media Power-Up: PR, Press, and the Engines Behind Headlines
12:45 – 13:15 / Panel – Battle for the Bottom Line: Does Product or Marketing Drive Growth?
13:15 – 13:30 / Keynote – From Performance to Personality: Building Brands that Print Money
13:35 – 14:05 / Panel – Bid Like a Bot: Real-Time AI Campaigns That Outsmart Humans
14:05 – 14:35 / Panel – Inside Cybercrime: Collaborative Strategies to Tackle AI Fraud, Deepfakes & Cross-Border Threats
14:40 – 15:10 / Panel – Ad Bans, Data and the New Marketing Stack
15:15 – 15:45 / Panel – Channel-Crossed: Attribution Models That Don’t Lie
15:45 – 16:00 / Keynote – Scripted SEO: Black‑Hat vs White‑Hat in Affiliate Content Strategies
SiGMA | People, Partners & Performance Stage
10:00 – 10:15 / Welcome to SiGMA Central Europe!
10:20 – 10:50 / Panel – Culture Starts at the Top: When Leadership Is the Risk Factor
10:50 – 11:20 / Panel – Leader Blind Spots: Unseen Behaviours That Warp Company Morale
11:25 – 11:40 / Keynote – Wellbeing at Work: The Ultimate Game-Changer for Company Culture
11:40 – 12:10 / Panel – The OGs of Online Gaming
12:15 – 12:45 / Panel – The Spirit of iGaming in a Regulated World
12:50 – 13:20 / Panel – Creativity in Action: How Great Games are Made
13:20 – 13:50 / Panel – The Human Cost: Wellbeing in an Industry Addicted to Pressure
13:55 – 14:25 / Keynote by Dr Sara Al Madani
14:25 – 14:55 / Panel – Psychological Safety: Fostering Trust for Peak Performance
15:00 – 16:10 / SiGMA Startup Pitch
AIBC | Frontier Tech & Payment Expert Stage
10:00 – 10:05 / Welcome Remarks
10:05 – 10:35 / Panel – The Ultimate Tech Launchpad: Malta Approach to AI and Crypto Regulation
10:40 – 11:10 / Panel – AML & Licensing Post-MiCA: Things Every Crypto Business Needs to Know
11:10 – 11:40 / Panel – From Swift to Stablecoins: Reinventing Cross-Border Payments
11:45 – 12:15 / Panel – MiCA vs. The Genius Act: Two Roads for Stablecoin Regulation
12:15 – 12:45 / Panel – Future of Banking: Leveraging AI Agents for Security, Compliance, and Customer Experience
12:50 – 13:20 / Panel – Payments Strategy and Its Importance for Operators’ Growth
13:25 – 13:55 / Panel – Stablecoins VS CBDCs
13:55 – 14:25 / Panel – Navigating Scalability: Optimizing Crypto Payment Platforms for High-Volume Gaming Transactions
14:30 – 14:50 / Keynote – The UAE’s Web3 Ecosystem – A 2025 Recap
14:50 – 15:20 / Panel – RWA Tokenization: How to Launch in Dubai in 2025
18:00–20:00
NETWORKING DRINKS – OPENING MIXER
Open only to Platinum ticket holders.
19:30–23:00
SiGMA B2C AWARDS
Place: Cinecittà – Ancient Rome Set
Attendance limited to Platinum ticket holders, table sponsors, and paid seats.
19:30–22:30
iGATHERING DINNER – EXECUTIVE EXCHANGE
This private seated dinner is reserved exclusively for our Premium and Platinum guests.
19:30–22:30
EXECUTIVE NETWORKING RECEPTION
Open to Premium and Platinum ticket holders.
November 5
08:00–18:00
SHUTTLE SERVICE
10:00–18:00
EXHIBITION – DAY 2
Place: Fiera Roma
Open to all ticket holders.
10:30–16:25
CONFERENCE – CENTRAL EUROPE 2025 – DAY 2
Fiera Roma
SiGMA | Regulatory Briefing Stage
10:30 – 10:40 / Opening Speech
11:00 – 11:15 / Keynote – Speech by Hon. Federico Freni
11:35 – 12:05 / Panel – Boardroom Insights: Dissecting Business Challenges & Seizing Opportunities
12:10 – 12:45 / Panel – Omnichannel operations: Different channels but the same business?
12:50 – 13:25 / Panel – Cashless Revolution: Innovative Payment Solutions for Today’s Player
13:25 – 14:00 / Panel – Tackling the Illegal Gambling Epidemic
14:05 – 14:40 / Panel – Regulatory Landscape: Trends and Impacts Across Jurisdictions
14:40 – 15:10 / Panel – Raising capital for the Gaming Sector – is Gaming still a sure bet?
15:15 – 15:50 / Panel – Future of Slot Machines: Innovations and Trends Shaping the Industry
SiGMA | Affiliate Leaders Stage
10:30 – 10:55 / Fireside Chat – Modernizing Bingo: Digital Marketing Strategies for a New Generation
10:55 – 11:25 / Panel – Fan-Centric Personalization: Crafting Tailored Experiences in Sportsbook Marketing
11:30 – 11:45 / Keynote – Reactivating Inactive Audiences: Bringing Users Back for Just $0.10 with Retargeting
11:45 – 12:10 / Fireside Chat – The Evolution of Poker: Player Insights and Marketing Mastery in the Digital Era
12:15 – 12:30 / Keynote – How Affiliates Can Grow in Brazil & India Amid Ad Curbs, Tax Shocks, and Google Volatility
12:30 – 13:00 / Panel – Affiliate Makeover: Turning CPC Dirt into Gold in Emerging GEOs
13:05 – 13:35 / Panel – Entering 2025’s EU Markets: Who’s Next? France, Ireland & Beyond
13:40 – 14:20 / So You Think You Can SEO?
14:20 – 14:50 / Panel – Affiliate 2.0 & Influencer Economies
14:55 – 15:25 / Panel – Creator Conversions: Where Influencer Trust Meets Affiliate Tracking
15:25 – 16:10 / LinkedIn Unplugged
AIBC | Frontier Tech & Payment Expert Stage
10:45 – 10:50 / Welcome Remarks
10:50 – 11:20 / Panel – Sport as a Startup: How Clubs Are Becoming Innovation Labs
11:25 – 11:55 / Panel – The Creator-Athlete Economy: New Revenue Streams in the Social Age
11:55 – 12:25 / Panel – Navigating Europe’s Betting Regulations: Compliance in the Age of AI
12:30 – 13:00 / Panel – The New Playbook: How Data and Technology Are Transforming Sports, Betting, and Marketing
13:00 – 13:30 / Panel – Digital Fun: Web 3 for Gaming, Sports and Entertainment
13:35 – 14:05 / Panel – Player Burnout and Mental Health: The Dark Side of Competitive Gaming
14:10 – 14:25 / Keynote – AI in Sport: A Winning Combination
14:25 – 14:55 / Panel – Data for Dollars: How Fan Insights Are Driving Revenue Innovation
15:00 – 15:30 / Panel – The Ethics of AI in Sports: Biased Algorithms, Real Consequences
SiGMA | People, Partners & Performance Stage
12:05 – 12:25 / Keynote – From Chaos to Clarity: How Trend Reports Build the iGaming Power Players
12:25 – 12:50 / Panel – Gaming Trend Wars: 2025 Reality vs. 2026 Game-Changers
12:55 – 13:15 / Keynote – Cybersecurity in 2026 Is Not Just About Tech – It’s About Your Business
13:15 – 13:40 / Panel – Reputation Rules: Winning the 2026 iGaming Market with Brand Power
13:45 – 14:10 / Panel – The Content Engine: Engineering Next-Level Game Aggregation Strategies
14:15 – 14:40 / Panel – LATAM Unlocked: The Next Billion-Dollar iGaming Frontier
14:40 – 15:05 / Panel – Africa’s Edge: Responsible Gaming as the Ultimate Market Differentiator
15:10 – 15:35 / Panel – AI That Delivers: Integrating Technology into iGaming Workflows & Strategy
15:35 – 16:00 / Panel – Brains or Heart? Data vs. Creativity in the Battle for Player Loyalty
18:00–20:00
NETWORKING DRINKS – MID-SUMMIT MIXER
Open only to Platinum ticket holders.
19:00–22:30
PLÁCIDO DOMINGO PRIVATE CONCERT
Place: Auditorium della Conciliazione
Open to Premium and Platinum ticket holders. A limited number of individual concert seats are available for purchase at €200. Upgrade now to unlock greater access and be part of SiGMA’s most prestigious night.
19:30–22:30
iGATHERING DINNER – INDUSTRY INSIGHT FEAST
Strictly by invitation and open to Premium and Platinum ticket holders.
19:30–22:30
C-SUITE NETWORKING RECEPTION
A standing reception for Premium and Platinum invitees only.
22:00–04:00
SiGMA OFFICIAL CELEBRATION
Open to all ticket holders; badge required for entry.
November 6
08:00–18:00
Shuttle Service
10:00–18:00
EXHIBITION – DAY 3
Fiera Roma
10:30–16:00
CONFERENCE – CENTRAL EUROPE 2025 – DAY 3
Fiera Roma
SiGMA | Regulatory Briefing Stage
12:05 – 12:30 / Panel – Tipster Economy: How Italy Turned Sports Betting into a Community
12:35 – 13:00 / Panel – The New AAMS Licences: Who Can Truly Compete in the Italian Market?
13:00 – 13:25 / Panel – From Betting Shops to Smartphones: The Digital Future of Italy’s Betting Market
AIBC | Frontier Tech & Payment Expert Stage
10:30 – 10:35 / Welcome Remarks
11:10 – 11:30 / Keynote – Gaming and AI: Between Players and Agents
11:30 – 12:00 / AI Workshop & Live Demo: Crafting an AI strategy for your business
12:05 – 12:20 / Keynote – The Missing Link in Applied Intelligence
12:20 – 12:50 / Panel – AI Solutions for iGaming: Working Use Cases
12:55 – 13:25 / Panel – Building with AI: New Business Models, New Founders, New Rules
13:30 – 14:00 / Panel – AI in Decision-Making: From Data Overload to Strategic Insights
14:00 – 14:30 / Panel – Level Up Your Portfolio: Back the Innovators Shaping Digital and Sport Realms
14:40 – 15:50 / AIBC Startup Pitch
SiGMA | Affiliate Leaders Stage
10:30 – 10:55 / Fireside Chat – Affiliate Tech in Action: Real-Time Tracking, Compliance & Payout Automation
10:55 – 11:25 / Panel – Blockchain for Affiliate Transparency: Smart Contracts & Immutable Ledgers
11:30 – 12:00 / Panel – Trust in the Machine: AI-Driven Fraud Detection in Affiliate Campaigns
12:00 – 12:30 / CMO Roulette: Truth or Dare
12:35 – 12:50 / Keynote – Demand Engine: Effective Strategies and New Insights Through Traffic Data Analytics
12:50 – 13:20 / Panel – Operator‑Affiliate Synergy: Tech Tools That Turbocharge ROI
13:25 – 13:40 / Keynote – RFI > AI: Real Human Intelligence in the Age of Automation
13:45 – 14:15 / Panel – Ad Formats Unleashed: Mastering Search, Programmatic & Push
14:15 – 14:45 / Panel – Traversing Ad Bans and Brand Safety in Adaptive Campaigns
14:50 – 15:05 / Keynote – Predictive ROAS Modeling: Building ROI Confidence in Uncertain Attribution Landscapes
15:05 – 15:35 / Panel – Micro-Moment Targeting: Real-Time Betting Promos Triggered by In-Game Events
SiGMA | People, Partners & Performance Stage
10:30 – 10:55 / Panel – Beyond Restrictions: Tech & Science vs. Problem Gambling
11:00 – 11:30 / Panel – Balancing the Ledger: ESG, Sustainability & the Social Balance Sheet of Gaming
11:30 – 12:00 / Panel – Ethical Maze: AI’s Role in Responsible Gaming
12:05 – 12:20 / Keynote – Boosting Engagement Through Big‑Data
12:20 – 12:50 / Panel – Rethinking KPIs: Measuring Value Beyond Revenue
12:55 – 13:25 / Panel – Retention by Design: UX, Loyalty & Player Wellbeing
13:30 – 14:10 / ESG Live Assessment: The iGaming Sustainability Challenge
14:10 – 14:40 / Dissertation Defence – Student Voices of Gaming Law Speak
14:45 – 15:10 / Panel – Lottery 2.0: Hooking Millennials & Gen Z with Playful, Unconventional Thrills
15:10 – 15:35 / Panel – Payments Uplift Playbook: Orchestration, Smart Routing & Real-Time Rails
15:40 – 16:00 / Fireside Chat – Stopping Bonus Abuse & Fraud Without Killing UX: AI + KYC Partnerships That Scale
18:00–20:00
NETWORKING DRINKS – SUMMIT SEND OFF
Open only to Platinum ticket holders.
19:30–22:30
iGATHERING DINNER – FAREWELL DINNER
Premium and Platinum ticket holders exchange closing thoughts and outline next steps over regional cuisine and paired wines. Invitations strictly enforced to preserve an atmosphere of purposeful, high-value networking.
November 7
00:00–23:00
DELEGATES DEPARTURE
