That’s exactly what NIKO AI delivers.

NIKO AI is the first AI Agent launched on a multisource advertising platform and is already available inside the PropellerAds Self-Serve Platform.

Built on 15 years of PropellerAds expertise, NIKO AI helps running ad campaigns more automated and data-backed.

Whether you're launching a campaign or adjusting your bidding strategy, NIKO AI analyzes performance data, helps speed up testing, and supports faster optimization decisions.

NIKO AI also communicates in multiple languages, including English, Spanish, Portuguese, Hindi, Russian, and more.

What NIKO Does

NIKO AI is a conversational AI assistant integrated directly into the Self-Serve Platform and currently powered by Anthropic’s LLM.

From setting up a first Popunder campaign to planning multi-GEO scaling, NIKO AI assists with routine tasks and explains its recommendations at the level of detail you need.

NIKO AI offers a straightforward way to start using AI in media buying:

-No prompt engineering required — communicate in plain language

-No integrations to configure — NIKO AI is built into the Self-Serve Platform

-No token expenses — the underlying LLM is provided by PropellerAds

-No additional accounts — simply log in and click “Launch with AI”

You define the objective. NIKO AI helps execute it.

At the same time, NIKO AI never acts independently. Any action requires explicit user approval, ensuring full control remains with the advertiser.

How NIKO AI Helps Different Users

Newbies

-Get guidance through a first campaign in a single conversation

-Receive bidding strategy recommendations

-Convert currencies into USD

Experienced PROs

-Smart campaign drafts

-Scale campaigns to new GEOs more efficiently

-Improve first-launch performance

-Reduce manual optimization work

-Access advanced reporting on demand

For agencies and brands, automation helps distribute resources more effectively. Senior specialists can spend more time on strategy and hypothesis testing, while junior media buyers can learn faster by working with NIKO’s AIrecommendations in real time.

How to Start Using NIKO AI

NIKO AI is already available inside your account.

Log in to the Self-Serve Platform, click the “Launch with AI” button in the top-right corner, and start the conversation.

No setup process. No additional configuration.

Please note that due to high demand, NIKO AI is being rolled out across all accounts over a 1–2 day period. If the “Launch with AI” button is not yet visible, contact the Support Team for access.

This Is Only the Beginning

The PropellerAds team is already working on additional capabilities, including deeper creative analysis, predictive bid recommendations, and support for more ad formats.

Every interaction helps improve NIKO AI and refine future development priorities.

Ready to meet your new 24/7 account manager?

Talk to NIKO AI Now!