14Hours ago
São Paulo, July 2026. Market regulation and enforcement, sports integrity, responsible gaming, B2B licensing, the land-based casino bill (PL 2234), the regulatory frontier of prediction markets, and the federal framework governing lotteries will be the central themes of GAT Official Launch Brazil 2026, taking place on Wednesday, July 29, and Thursday, July 30, at the Jockey Club of São Paulo.
The program will feature the GAT Brazil Ambassadors, distinguished industry leaders who have accepted the invitation to support the arrival of Gaming & Technology Expo in the Brazilian market. Alex W. Pariente — Chair, GAT Official Launch Brazil 2026 and Founder & Principal of Pariente Advisory; Neil Montgomery, Liliana Costa, Bárbara Teles, Ricardo Magri, Plínio Augusto Lemos Jorge, Bruno Omori, Amilton Noble, Sávio Prado, Iuri Castro, Georges Didier, and Hugo Leite will play leading roles as moderators and panelists alongside regulators, business leaders, and industry experts.
José Aníbal Aguirre, Founder and CEO of GAT Events, a benchmark exhibition brand serving the Latin American gaming industry for the past 27 years, commented: "I am truly excited about the work we have been doing to establish GAT in Brazil—a dream we have pursued for many years. The generous and wholehearted support we have received from so many friends has been deeply inspiring. As our dear colleague Liliana Costa often says, 'the giant has awakened and is no longer asleep.' On the evening of July 29, we will gather by invitation at Vicky Barcelona Restaurant to toast the future of GAT Expo Brazil 2027. On July 30, the Jockey Club of São Paulo will welcome us for an in-depth exploration, together with our outstanding ambassadors, of both the current state and the future of one of the world's most dynamic and promising gaming ecosystems."
Alex W. Pariente, Chair of the event and a gaming executive with three decades of experience developing and operating integrated resorts across Latin America and the Caribbean, summarized the spirit of the conference: “Brazil is no longer debating whether it will have a regulated gaming market; it is debating how investable that market will become. Legalization is the event. Investability is the condition."(Further analysis is available at parienteadvisory.com.)
Liliana Costa, LATAM Director of World Gaming Business, added: "For Clarion Gaming's World Gaming Business, it is an honor to serve as Media Partner for the official launch of GAT in Brazil—a market experiencing a decisive moment in the consolidation of a regulated, responsible, and sustainable gaming ecosystem. Our commitment is to provide specialized editorial coverage, a regional perspective, and an international platform capable of amplifying the conversations that will shape the future of the gaming industry in Brazil and across Latin America."
Panel Agenda — July 30
Registration will begin at 1:00 p.m., followed by the conference program from 2:00 p.m. to 6:45 p.m., concluding with a networking cocktail reception from 7:00 p.m. to 9:00 p.m. The event will bring together associations, operators, manufacturers, technology providers, and industry specialists from Brazil and across Latin America at a pivotal moment for the consolidation of the regulated market and the advancement of responsible gaming.
GAT Official Launch Brazil is supported by World Gaming Business, a Clarion Gaming publication, as Media Partner, and by Gaming Laboratories International (GLI) as Sponsor.
The official opening remarks will be delivered by José Aníbal Aguirre, Founder and CEO of GAT Events, together with Liliana Costa of World Gaming Business.
Chair's Opening Address — The State of the Brazilian Gaming Market in Mid-2026
Setting the stage for the conference, Alex W. Pariente will present his assessment of the Brazilian market at the beginning of the second half of 2026, examining the channelization gap behind the official figures, the FIFA World Cup as the first major stress test for the regulated framework, and the outlook for PL 2234, the bill proposing the authorization of land-based casinos in Brazil.
Panel 1 — From Regulation to Effective Enforcement
Nineteen months after the implementation of Brazil's regulated gaming framework, the market is moving beyond the licensing phase into one focused on effective supervision under an established institutional structure. Combating illegal gambling while strengthening channelization toward licensed operators presents significant regulatory, technological, and financial challenges.
Moderator: Neil Montgomery, Founder and Managing Partner, Montgomery.
Panelists: Hazenclever Lopes Cançado, Former President of LOTERJ, Fabiano Jantalia, Jantalia Advogados and President of the Gaming and Betting Committee of the Brazilian Bar Association (OAB/DF), Eduardo Ludmer, Legal & Compliance, BetMGM
Panel 2 — The FIFA World Cup: Integrity, Advertising and Responsible Gaming
Brazilians have been betting for years. What makes this FIFA World Cup unprecedented is its scale: it will be the first truly global sporting event expected to channel substantial wagering volumes through Brazil's regulated market. The discussion will examine its impact on sports integrity, responsible advertising, and consumer protection mechanisms in an environment of maximum media exposure.
Moderator: Bárbara Teles, Co-Founder of the Association of Women in the Gaming Industry (AMIG).
Panelists: Ricardo Magri, Co-Founder of EBAC, an organization dedicated to the prevention of problem gambling and additional industry specialists (to be confirmed).
Panel 3 — B2B Licensing and Technology Infrastructure
Testing laboratories and certification to the highest technical standards constitute the invisible infrastructure underpinning market channelization. This panel will explore the progress of Brazil's B2B licensing framework, the foundations that support its implementation, and the challenges that remain ahead.
Moderator: Hugo Leite, Gaming Laboratories International (GLI).
Panelists: Thiago Garrides, CEO, Cactus Gaming, Ana Bárbara Costa Teixeira, Head of Regulatory Affairs, Playtech
Panel 4 — Integrated Resorts and Tourism Potential: PL 2234 and the Road Ahead
One of the conference's central discussions will focus on the future of land-based casinos in Brazil, the legislative proposal that would authorize their operation, and the potential of integrated resorts to drive investment, employment, economic development, and responsible gaming. What lessons can Brazil draw from international experience to successfully implement this model?
Moderator: Alex W. Pariente — Chair, GAT Official Launch Brazil 2026 · Founder & Principal, Pariente Advisory.
Panelists: Roberto Carvalho Brasil Fernandes, Founder, Brasil Fernandes Advogados, Plínio Augusto Lemos Jorge, President, ANJL (National Association of Gaming and Lotteries), Bruno Omori, President, IDT-CEMA (Institute for Development, Tourism, Culture, Sports and the Environment)
Panel 5 — The Future of Land-Based Casinos in Brazil: Opportunities, Challenges and Omnichannel Integration
With PL 2234 on the legislative horizon, what will a regulated land-based casino market require? This panel will examine supply chain development and certification, workforce training, responsible operations, and the omnichannel integration of brick-and-mortar casinos with digital gaming platforms.
Moderator: Alex W. Pariente, Chair, GAT Official Launch Brazil 2026.
Panelists: Max Bauer, Director for Latin America, NOVOMATIC and representatives of the leading land-based gaming equipment manufacturers (to be confirmed).
Panel 6 — Prediction Markets and Sports Betting: The Next Regulatory Frontier in Latin America
Brazil was among the first major jurisdictions to take a formal position on prediction markets, with a coordinated response from its financial and gaming authorities during 2026. This panel will examine that institutional response, the regulatory perimeter that remains available for event contracts with financial-economic reference values, and the implications of this precedent for other regulated markets across Latin America.
Moderator: Sávio Prado, Secretary, ALAE.
Panelists: Fabricio Tota, Director, Mercado Bitcoin, and Columnist for Estadão and two speakers to be confirmed.
Closing Panel — The Federal Question: Lotteries, the States and the Year Ahead
State and municipal lotteries, the jurisprudence established by the Brazilian Supreme Federal Court (STF) in ADPFs 492 and 493, and the role of Caixa continue to shape an evolving debate on Brazilian federalism and the future governance of the lottery sector.
Moderator:
Amilton Noble, CEO, Hebara.
Panelists: Fabiola Esteves, President, LOTERJ, Ricardo Amado, President, FEBRALOT, Roberto Quattrini, Managing Director, NOVOMATIC, Iuri R. Castro, Ing., M.Sc., Ph.D. Former Undersecretary of Lotteries and Betting.
The conference will conclude with closing remarks by Alex W. Pariente, Chair of GAT Official Launch Brazil 2026, followed by a networking cocktail reception from 7:00 p.m. to 9:00 p.m., bringing together regulators, industry associations, operators, manufacturers, suppliers, and executives to strengthen institutional relationships and foster new business opportunities.
Further Information and Participation Opportunities
Email: [email protected] · [email protected]
Tickets: https://controlticket.co/2026/gat/buy_tickets/brasil/registro.php
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