N1 Partners Releases May Gaming Trends: Traffic Growth Shifts Toward LTV and Sustainable Profitability
N1 Partners has released its May gaming industry trend report, highlighting a clear shift in affiliate marketing from aggressive traffic acquisition toward LTV, repeat deposits, ROAS, and sustainable profitability. While Facebook and Google remain the industry’s primary traffic channels, stricter moderation, rising acquisition costs, and increasing account risks are pushing teams toward diversified channel strategies, with creative rotation and data capabilities becoming essential for scaling.